Building innovative products and services that create a competitive advantage is undoubtedly a strategic priority for most company boards across Australia. So why are less than one-third of senior technology executives in Australia and New Zealand who responded to the 2020 State of the CIO survey spending time on driving business innovation in their current roles? Only 27 per cent of respondents here and across the Tasman, and 32 per cent across the Asia-Pacific region - according to the survey - indicated that this was part of their remit. But it's an activity that more than half (53 per cent) indicated that they would spend more time on in the next three years. What's even more surprising is that 53 per cent of A/NZ respondents said that their teams were not tasked with creating new revenue from the development of new products and services with the remainder (47 per cent) having this responsibility.